Lei feng's Web Editor's Note: the writer is a senior product manager, smart TV industry review team members. Disney case
The last couple of years, the spread of technology is basically an average of once a month with news about Sony, became authentic "period post." Decline, hackers, splitting, restructuring, downsizing, exit, bankruptcy and so on are not so wonderful words once alongside Apple's electronic giant Sony for everyone "Duang" kicking one foot on the toilet door, seem to be already teetering.
https://www.youtube.com/watch?v=zMXjCbJoXOc
But compared to what piece of news is not for. On March 2 a message, quit it with Sony TV for the first time associated with a specific enterprise: according to the industry insiders said, Hisense has brought against Sony's TV business to buy! Although both jumped out very soon their rumor, but considering the rumours eventually prove to be prophecy is not a rumor, so this time we need to think deeply about whether there really is the possibility of cooperation on both sides.
Sony TV the situation needless loss is certain, but the cause of loss is not the subject of our study today, netizens are interested please search on their own, really warrants our concern is now the losses are merely (or domestic group Internet business can't mix) Sony TV did you find the direction of stop loss and profit? This is where the the former TV giants of the future.
Nearly two years of a number of marketing initiatives from Sony, does have some effective "treatment" approach.
First of all, judging from the portfolio, and not because the losses, blindly launched low-end products, effectively maintaining the brand and reputation. Although continuous many years has been was huge losses by shrouded, but Sony still in keep current high-end route of based Shang, global shipping volume still keep in Samsung and LG two home Korea enterprise zhihou of third bit, brand influence still exists, and continues to keep has high-end of brand image, to know a high-end brand of established is so of difficult, and wants to destroyed this impression, only need generation products on can.
Second, Sony's TV business any more weight, it works. These initiatives including: for Yu main of losses birthplace--North America and European of huge layoffs, selling and Samsung joint venture of LED screen line, reduced too bloated of products line and focused high-end market and eventually will TV sector from complex of business schema in the independent out became subsidiary, has has more of financial and products decided right,, can said now Sony has into has operation Hou recovery period.
Once again, Sony TV in products and technologies did not stop but continued innovation. In hardware aspects, Yu 2015 CES Shang launched has 4.7mm super thin quantum points LED, body thickness still leading other manufacturers 3mm above, this basic is generation products of technology gap has, Sony of "black technology" still leading a body bit; and in software aspects, as day Department TV of Sony unprecedented of introduced has Ann Zhuo system and directly horse Android TV, in intelligent aspects of reputation also from behind a jump and into most advanced of intelligent system, in day Department TV in the first out has " Not smart "dilemma.
These initiatives, in Exchange for gradually improving market share. In 2014 the Chinese TV market is shrinking industry, Sony is no exception; but around the globe, Sony's loss before the worst-hit areas--North America and Europe, has achieved a fair amount of growth. In emerging markets--India let Sony have found hope, which is why Sony TV in 2014 Q1/Q2 reported a modest profit of reason, is why the Sony proposed that it might raise TV shipments. In an article from Sina science and technology in the near future we can already see the signs, interested friends can go: Samsung LG Sony will make up 42% global TV Panel purchase. This article refers, the Panel compared the three 2014 2013 purchasing volume is increased.
Read Sony's status and efforts, we continue to focus on this subject: Sony will sell Hisense TV service? In fact does not exist for commercial activity and not much possibility seems to be a little more reliable, but from the point of view of Sony, is unlikely.
For Sony, TV business by reducing shipments, high-end high-profit markets, has found a way to profit, selling a subsidiary about to profit and going the right way is not very rational. Same time TV is, after all, Sony's core products and sales representative of such a spirit of Sony products is not so easy, especially for stubborn pride is very strong in Japan. Is also very important, compared with cameras and mobile phones, Sony TVs in users of better-known, once the sale means Sony to exit the consumer electronics industry, such a move for future beneficial development of the Sony, also is questionable.
From Hisense perspective if you want buyers of Sony TV? Hope, of course.
As far as products are concerned, in the country, now Hisense's strength is 10,000 yuan/55 the following price and deep Super TV markets outside of the city of North Canton; while abroad in South-East Asia, South America and Africa, as well as Europe and North America Japan end of the market.
In terms of the market situation, 2014 TV market Hisense in China as a whole suffer, and Hisense to enter the lucrative market of high-end products is difficult. In overseas markets, where as long as Hisense to other domestic manufacturers will, not to mention the high profits of the overseas area that there is no chance.
Hisense to eat Sony, global market shares will immediately become 12%, sitting third and threatened the second LG. On the Chinese market, will fill a short Board to direct all of Hisense in high-end product line to challenge Samsung around the globe, will immediately enter Japan market as a whole, the European and high-end markets in North America and Southeast Asia in the high-end market. The Hisense, is a leap-forward development opportunities (similar to when Lenovo's purchase of IBM's PCD), fill the domestic and international high-end market, rapidly enhance brand impact, increase the voice of China. Facing such a great temptation, Hisense has not it? Disney Note 4 Case
While Sony and Hisense both for the first time to buy on the rumor, but for Sony, can really end Sony TVs cloud approach, only Sony TV yourself, take out 2014 earnings report and the quality of the product. Otherwise, Sony TV exit menstrual posted is still rampant, consumers still suspicion is nurtured by all kinds of rumors, the Sony television brands I'm afraid is the biggest injury.
1903 votes
iPhone 6 Plus
In actual use, Plus feel just like an iPad Mini Mini--, especially in landscape mode, Plus cross-screen keyboard or directly join the cut, copy, paste, and the arrow keys, and then create a new note and email are suspended like a piece of paper on top of the entire interface, very unique. It seems Apple is great at screens of different sizes have different characteristics of the interface, while Android's interface is really no difference except size.
View details of the voting >>
No comments:
Post a Comment